Do you could have a giant interview developing with a reporter that you simply’re just a little nervous about? Maybe you’ve carried out ground-breaking analysis that you simply’d prefer to share externally however you’re unsure the way to go about it. Calm down. The college’s media coaching staff may help you ace that interview and unfold the phrase about your analysis.
Shawn Wright and Ted Montgomery, two members of the college’s PR staff, provide free media coaching to all college and employees who really feel the necessity to brush up on their interviewing strategies. The primary a part of a media coaching session entails a dialogue in regards to the media and interview greatest practices. A mock interview is then recorded on a subject the participant may doubtlessly be interviewed about, after which it’s critiqued.
“Our expertise has been that those that obtain the coaching really feel extra comfy and assured being interviewed by reporters,” stated Wright, a former journalist himself. “We actually put them by means of their paces in the course of the coaching in order that we’re capable of present helpful, constructive suggestions.”
The coaching is obtainable to each those that have media interviews scheduled within the close to future and those that are simply eager about refreshing their media abilities. The coaching takes about an hour and might be finished in particular person or remotely.
“A lot of the of us to whom we’ve given the coaching have a primary data of media interview greatest practices, nonetheless it’s not one thing most individuals do frequently,” stated Montgomery, who has 25 years of media relations expertise. “Our job is to strengthen their strengths and establish areas that may very well be improved in order that the expertise is mutually useful to the reporter and the interviewee.”
Faculty of Liberal Arts and Sciences (CLAS) Dean Stephanie Hartwell took the media coaching and located it helpful. “A part of my job as a dean is to speak in regards to the necessary work we do in CLAS and to function an skilled when known as upon by the exterior media. The media coaching staff did a terrific job serving to me hone my interviewing abilities and reminding me of greatest practices when being interviewed by a reporter. I like to recommend it for anybody who is named upon to speak to the media.”